Maven Investor Partners Explainer Video

Client: Maven Capital Partners

About the client: Maven is a leading UK private equity and alternative asset manager serving thousands of investors and backing ambitious management teams.

Main products & services: Private Equity / Venture Capital / Buyouts.

Maven wanted a clear, on brand animated explainer to show how professional clients can access exclusive private equity and property co-investment opportunities through Maven Investor Partners, opportunities typically reserved for institutions. The aim was to educate, build confidence, and support considered investor conversations over a longer sales cycle.

The Challenge: Clarity without compromise

Alternative investments involve layered structures, technical language, and regulatory nuance. Easy to over-simplify, hard to explain well.

Maven needed a video that matched their tone and values; generic, cartoon style explainer videos wouldn’t do. The video had to be engaging, accurate, and brand true.

The Solution: A structured creative process

We managed production end to end, building the animated explainer from the ground up around Maven’s brand and strategic objectives.

1. Creative direction & rough storyboard to map the narrative and key messages.

2. Styleframes to lock visual identity and align precisely with Maven’s brand.

3. Voiceover options & recording so the narration matched the professional tone.

4. Music curation & selection to support clarity and credibility.

5. Full-colour storyboard to preview the flow before animation.

6. Animation & motion design to turn complex ideas into digestible sequences.

7. Sound design, mix & delivery for a polished final asset ready for distribution.

Formats & Distribution: Built for real world use

The primary deliverable was a versatile animated explainer optimised for:

1. Email nurturing and education

2. Paid campaigns driving qualified traffic

3. YouTube & social to extend reach

4. Sales enablement to support investor discussions

Outcomes: Education that compounds

This video wasn’t designed for quick wins; it’s a durable asset that supports a long, high value buying journey.

It’s now used across outbound communications and on the website to help prospective investors understand the offer more clearly.

Internally, it’s useful in presentations and conversations with clients. Feedback has been consistently positive “on-brand,” “professionally executed,” “easy to follow.”

For a deeper look at the animated explainer video’s impact, read the case study where Maven’s Head of Marketing, Steven Ford, shares his experience.

Have a specialised co-investment or alternative strategy to explain?

If you’re an asset or wealth manager marketing opportunities for professional clients, from co-investments to alternative strategies, we’ll turn complexity into clarity with brand true animation that educates and builds trust.

Video Frames

Here are some frames from the financial services explainer video created for Maven.