UBS: O’Connor – Fund Explainer Video
Client: UBS
About the client: UBS is a leading global investment bank and financial services company headquartered in Zurich and Basel, providing wealth management, asset management, and investment banking services to private, corporate, and institutional clients worldwide.
Main products and services: Global wealth management, investment banking, asset management, and personal & corporate banking.
We partnered with The Economist to create this animated explainer video for the global investment bank, UBS. They needed a compelling and visually engaging way to tell the story of O’Connor, their distinct multi strategy hedge fund platform.
The objective was to move beyond simple text facts and figures, illuminating the fund’s unique history and strategy in a format that was both educational and engaging for a sophisticated financial audience.
Our role was to manage the creative and production workflow, translating UBS’s core message into a dynamic animation.
The Challenge: Telling a niche investment story
O’Connor is a highly specialised division within UBS, with a rich history and a distinct investment approach. Communicating its heritage and strategy required more than a simple text presentation, it needed a compelling narrative that captured attention and reinforced the brand’s strength.
The challenge was to distill the key facts and historical milestones of the O’Connor platform into a short and timeline aniamtion. The video needed to reinforce UBS’s expertise and leave a lasting impression on viewers.
Project Goals: Education and Brand Authority
The final animated explainer video was designed to achieve two primary strategic goals for UBS:
- Educate Viewers: To clearly highlight the key facts, history, and strategic approach of the O’Connor fund platform.
- Strengthen Brand Authority: To reinforce UBS’s position as a market leader by showcasing its expertise and heritage in a high-quality, engaging format.
The Solution: A Collaborative and Creative Production
Our process was built on a foundation of close collaboration with The Economist.
It began with an in depth briefing and creative direction phase to align on the project’s goals and core messaging.
With a clear vision established, our team developed a comprehensive storyboard that outlined the video’s narrative flow and structure.
We then moved to design and asset preparation, creating all the visual elements to ensure brand consistency and conceptual clarity.
Our animators brought the storyboard to life with a dynamic pace, before our music and sound design team layered in the final audio elements to enhance the video’s impact and professional polish.
Result: An engaging and informative brand asset
The project resulted in an animated explainer video that serves as a valuable brand asset for UBS.
It successfully translates a financial story into an accessible and engaging narrative that resonates with its target audience.
The video equips UBS with a powerful tool to communicate the unique value of the O’Connor platform, strengthening client understanding and reinforcing the firms reputation for innovation and expertise in the global financial market.
Looking to tell the story of your fund’s heritage and strategy?
We specialise in creating premium animated videos that build brand authority for global financial leaders.
From outlining a fund’s unique history to articulating a complex strategy, we’ll help you communicate your expertise with style and substance.
Video Frames
Here are some frames from the UBS explainer video.
