UBS: Panorama – Market Vision Financial Explainer Video
Client: UBS
About the client: UBS is a leading global financial services firm, providing wealth management, asset management, and investment banking services to private, corporate, and institutional clients worldwide.
Main products and services: Global wealth management, investment banking, asset management, and personal & corporate banking.
Financial services giant UBS sought to create an animated video exploring key macroeconomic trends.
The project, produced in collaboration with The Economist, delves into potential future scenarios over the next 50 years, considering the impacts of the pandemic, technological acceleration, and the growth of artificial intelligence.
The goal was to produce a compelling piece of thought leadership content that would engage their sophisticated audience, reinforce UBS’s position as a forward thinking authority, and spark meaningful conversations about the future of the global economy.
The Challenge: Communicating diverse future scenarios
UBS needed a video that could move beyond abstract concepts to present their long-term market vision in a way that was both intellectually stimulating and easily digestible for a discerning audience of clients and prospects.
The video had to capture attention and communicate authority on subjects like AI and global economic shifts.
The Solution: A strategic and collaborative production
We managed the entire production process to bring this forward looking vision to life. Our solution was a structured creative workflow that ensured the final video was interesting and educational.
Our process began with creative direction to identify the key themes and shape the animation’s narrative arc. We collaborated on script development to craft a simple message, which we then translated into a storyboard to serve as the visual blueprint.
Our team established the visual style and prepared all design assets before bringing the story to life with our signature smooth animation. The final stage was a full sound design and mix, integrating music and effects to enhance the video’s resonance and deliver a cohesive, polished final product.
Formats and Distribution: A flagship content asset
The primary deliverable was an animated video created to serve as a flagship content piece across UBS’s key communication channels. The video was optimised for use in:
1. Digital Platforms to engage high net worth clients and prospects online.
2. Brand Storytelling on the UBS website and social media to showcase market expertise.
3. Client Communications to enhance presentations and support conversations about long term trends.
Result: Enhanced brand authority and engagement
The final video provides UBS with a powerful and evergreen thought leadership asset. It translates future facing analysis into a visual story, reinforcing the firm’s brand authority and deep market insight.
The video serves as a key tool for audience engagement, designed to strengthen client relationships, stimulate discussion, and showcase the strategic thinking that defines the UBS brand.
Want to share your firm’s market insights?
Whether it’s an annual outlook, a deep dive into macroeconomic trends, or an exploration of future investment landscapes, our videos transform all of these and more into compelling thought leadership content.
We help asset and wealth managers communicate their unique perspective, build brand authority, and engage a sophisticated audience.
Video Frames
Here are some frames from the UBS financial services animated video.
